About Errota Labs
Practical AI, automation and software for businesses that want results, not hype.
Errota Labs combines more than 15 years of experience in digital business with hands-on software development. We plan, build and run the AI assistants, automations and web applications that make a business work better, and we train the people who use them.
Why "Errota"?
Errota means mill in Basque. A mill takes a force that is already there, the wind or the river, and turns it into steady, useful work. That is how we see AI: the power is already available to every business. Our job is to build the mechanism that turns it into hours saved, faster answers and better service.
We work with a small number of clients at a time, keep communication direct and document everything we build so it stays yours.
What we stand for
Practical first
We start with the tasks that cost you the most time, not with the newest tool.
Honest advice
If AI is not the right answer, we say so, even when it means a smaller project.
Privacy by design
Your data and your customers' data are handled with care, using providers that do not train on it.
Long-term partnership
We stay after launch, measure results and keep improving what we built.
Our expertise
AI implementation
Assistants and AI workflows connected to your real processes and data.
AI training
Hands-on programs and usage policies that get teams using AI well and safely.
Support assistants
24/7 answers for students and customers, trained on your own content.
Automation
Connected tools and workflows that remove repetitive work and scale with you.
Web development
Fast, responsive websites built to turn visitors into customers.
Custom applications
Portals, internal tools and MVPs, with AI built in where it helps.